Marketers now turn to social for product launches

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When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media. Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products. Sales promotions and email were the second and third most popular launch marketing medium, respectively. According

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Christmas Wallpaper Calendars: December 2016

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Today, too many websites are still inaccessible. In our new book Inclusive Design Patterns, we explore how to craft flexible front-end design patterns and make future-proof and accessible interfaces without extra effort. Hardcover, 312 pages. Get the book now → New month, new wallpapers! To get you in the right mood for December, designers and artists from across the globe got their ideas bubbling and created unique and inspiring Christmas wallpaper calendars to deck your desktop. This monthly wallpapers mission

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10 mistakes businesses and brands make with social media

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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis. Those organizations can be

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Enhancing Grid Design With GuideGuide, A Plugin For Photoshop And Illustrator

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Almost five years ago, I had the honor of writing a post on Smashing Magazine1 about my Photoshop panel GuideGuide2. Since then it has seen wild success as the most installed third-party Photoshop extension, an achievement I’m quite proud. In that time, I’ve added some powerful features and, most recently, expanded it to Illustrator. This post will give you a taste of how GuideGuide can change the way you use guides in Photoshop and Illustrator. If you’re one of the many people who already use

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