Uniqlo's biggest Southeast Asia store opens to massive crowd of eager shoppers

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SINGAPORE — After months of speculation of what the inside of Asia’s biggest Uniqlo store would look like, the boards have come down to reveal three floors of a shopping mecca to the delight of Singaporeans.

Its first global flagship store in Southeast Asia, the outlet occupies 2,700 square metres of space in the Orchard Central mall.

On Friday at 10 a.m. local time, the Japanese fast fashion retailer finally opened to the public after a ribbon-cutting ceremony.

Hundreds of eager shoppers started queueing from early morning to be one of the first to be part of what Uniqlo bills as a multi-sensory experience.

Although the Singapore store is smaller than the Japanese company’s own Ginza flagship in Tokyo, which has 12 floors, the Singapore flagship makes up for it with the introduction of digital elements.

A ticker-tape screen with messages scrolling by.

A ticker-tape screen with messages scrolling by.

Image: Alicia Tan/Mashable

Singapore is the first globally to have close to 300 digital displays. Its impressive 360 digital display on the top floor is made up of 47 screens alone.

A lightbox guide to getting to know the Orchard Road neighbourhood better.

A lightbox guide to getting to know the Orchard Road neighbourhood better.

Image: Alicia Tan/Mashable

In order for shoppers to feel at home, Uniqlo collaborated with several Singaporean artists and musicians to lend the store a creative melting pot vibe that the island state has come to be known for.

For the first time ever in Singapore’s retail scene, Uniqlo tapped local audio-visual collective Syndicate to produce its in-store music. This is a welcome reprieve from the generic “elevator music” or radio playbacks that assault our ears in department stores and retail chains.

“With its vibrant creative scene, Singapore is the ideal location for us to showcase our LifeWear concept through the eyes of the local community. We hope that through our work with highly dedicated Singaporean individuals and groups, we will be able to turn this space into a platform where creative ideas can be expressed and shared with others,“ said Taku Morikawa, CEO of Uniqlo Southeast Asia.

Uniqlo arrived in Singapore back in 2008 and has since opened 25 stores around the country, thriving despite the bigger trend of retail dollars moving online.

 

 

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