Tokyo resident Ayano Tominaga is such a huge Apple fan that she slept outside the Apple store in trendy Omotesando for two nights, just to be able to get the iPhone 7.
But she wasn’t alone. She brought her Steve Jobs body pillow for company, and gleefully posed for pictures with the likeness of the legendary Apple co-founder on Friday when the store opened.
Tominaga, who got the matte black iPhone 7, posted pictures of her and the body pillow in the nights leading up to the store opening.
This isn’t the first outing for Steve Jobs the body pillow, by the way. Tominaga first brought her printed companion to the iPhone 6 launch in 2014, when she spent a whopping nine days outside the Ginza Apple store.
Body pillows, called dakimakura in Japanese, have taken on somewhat of a quirky image since Western publications started documenting a subculture of Japanese men developing relationships with their pillows.
While men with body pillow “girlfriends” remain in the minority in Japan, the concept has been parodied in popular foreign media.
In an episode of 30 Rock, James Franco’s character is shown having a relationship with an anime body pillow he named Kimiko.